Hi, I’m Barbara Langguth.
I’m a Creative Lead
with background in Product Design, Art Direction, and Training Management for more than 15 years.
I seek to drive a dedicated team in developing aesthetically, functionally, and qualitatively excelling products and services by bringing my high-level creativity, experience, and passion across all aspects of visual design, problem-solving, and management helping companies thrive to their full potential.
My Work
Responsive WebApp »Painbuddies«
Client: Solo Project
Description: Comprehensive development of a digital health portal for people with stress-related chronic pain as well as an accompanying app that supports patients in their recovery process during and after multimodal pain therapy.
Responsibilities: Design thinking process, user-centerd design, emotional and visual design, competitive analysis, generative and evaluative research, user personas and business requirements, mobile-first and responsive design, information architecture and user flows, iterative wireframing and prototyping, usability and preference testing, design documentation and presentation
View Project
B2B2C Marketing and Branding
Client: Greiff
Description: In the course of redesigning the two different fashion lines „Corporate Wear“ and „Gastro Moda“ (main sales media), this project required comprehensive brand development through progressive changes in Corporate Design (logo, slogans, typography, graphic elements, etc.), a new, confident photo approach, as well as focus on the topics of unique selling points, information architecture, functionality, video and webshop.
Responsibilities: Art Direction of a design team, cooperation with cross-functional departments (text/editorial, photography, interactive) and print service providers, brand / competitive / target group analysis, further development of the Corporate Design, further development of formats and page flows (IA), elaboration of new functionalities as a distribution tool, creation of two new design approaches and photo concepts, new and redesign of fundamental contents and layouts, extensive design documentation and presentation
View ProjectCSS Animation »Capture«
Client: Solo Project
Description: Example of a SVG image animated using keyframes.
Background: It lives deeply hidden in the forests of Bavaria and hardly anyone has ever seen it – the 'Wolpertinger'. A hybrid creature, none of which resembles the other. According to legend, it once emerged from the love affair of a hare and a roebuck. If you want to hunt the shy creature, you have to be tricky. Even as a designer, I always have my sights set on the fabulous, lying in wait, ready to capture the extraordinary, the unexpected - great visuals and powerful solutions. My super weapons ? . . . . . .
Creativity, Experience & Passion.
CSS Animation »Clouds«
Client: Solo Project
Description: Example of a SVG image animated using keyframes.